Structured quoting infrastructure for service marketplaces
Keep pricing, scope, and negotiation on-platform.Iskal helps marketplaces keep quoting visible and comparable by turning messy workflows into structured transaction data.
Where marketplaces lose the transaction
Marketplaces are good at generating demand. The problem starts when quoting moves off-platform. Once a lead disappears into WhatsApp, email, or phone calls, the platform loses visibility. The work may still go ahead, but the platform no longer sees the scope, the price, the negotiation, or the outcome. That creates a few obvious problems.
Data blackout: You lose the pricing, specification, and outcome data needed to improve the system and understand demand.
Harder comparison: When every builder sends a different kind of quote, customers have a harder time comparing offers and conversion suffers.
Lost commercial visibility: Once quoting moves off-platform, it becomes harder to measure, manage, and monetize a key part of the workflow.
Weaker defensibility: Without structured quote data, the platform stays a lead source instead of becoming a stronger transaction layer.
You can’t monetize what you can’t see.
A better way to handle quoting
Iskal helps platforms structure the workflow from the initial request through to the final invoice. We turn messy customer requests into structured jobs and itemized quotes, so marketplaces can keep quoting visible, comparable, and commercially actionable.
- Structured jobs
- Itemized quotes
- Comparable offers
- Full visibility
From a single message to a structured bill of quantities — automatically.
Step 01
GUIDED INTAKE
Capture client intent through guided AI chat, photos, and forms.
Project Type
Heat Pump Install
Property
Double-story, 112 sqm
System
Air-to-Water, 9kW
Distribution
Existing radiators
Insulation
Average
Budget Range
€10,000 – €15,000
Extracted Scope
- ●Replace old gas system with heat pump
- ●Keep existing radiators, no new units
- ●Include domestic hot water cylinder
- ●Adapt existing pipework, controls, and electrical
- ●Include commissioning & testing
Step 02
OPERATIONAL CLARITY
Standardized scope, quantities, and categorized line items.
Step 03
TRANSACTION-READY OUTPUT
Professional, itemized quotes platforms can process.
Dynamic Specifications: Builders can toggle between verified manufacturer models, instantly updating the BOQ while maintaining platform-wide data standards.
The Value: This is a high-fidelity data asset. Iskal captures granular specifications—model, capacity, labor—to verify value and claim manufacturer rebates.
BUILDER BOQ
Heat Pump Installation — Residential
| # | Item | Qty | Unit | Unit Price | Total |
|---|---|---|---|---|---|
| 1 | Air-to-Water Heat Pump 9kWBosch Compress 7400i | 1 | pcs | €5,900 | €5,900 |
| 2 | DHW CylinderBosch CS200 / 200L | 1 | pcs | €1,500 | €1,500 |
| 3 | Buffer Tank/Hydraulic ComponentsStandard Hydraulic Pack | 1 | lot | €1,000 | €1,000 |
| 4 | Pipework, Valves & Fittings | 1 | lot | €1,250 | €1,250 |
| 5 | Electrical Connection & Controls | 1 | lot | €1,100 | €1,100 |
| 6 | Boiler Removal / System Adaptation | 1 | lot | €900 | €900 |
| 7 | Installation Labour | 30 | hrs | €70 | €2,100 |
| 8 | Commissioning & Testing | 1 | flat | €500 | €500 |
Internal Cost Total
€14,250
Structure is leverage: move from lead-gen to market authority
Capturing detailed quote data such as model, capacity, labour, and scope gives the platform a clearer record of what was priced and sold. That improves quote comparison, pricing visibility, supplier discussions, and strengthens commercial leverage across the network.
“When a platform can prove it moved 120 Heat Pumps last quarter — with full visibility into job types, specifications, and locations — it gains real leverage to negotiate manufacturer rebates.”
Structure creates negotiating power.
How it works
Capture client intent through guided AI chat, photos, and forms
Capture client intent through guided AI chat, photos, and forms
Domain AI builds a standardized job model.
Domain AI builds a standardized job model.
Builders generate professional, itemized quotes in minutes.
Builders generate professional, itemized quotes in minutes.
Customers get instant clarity on scope and quoted items through AI chat.
Customers get instant clarity on scope and quoted items through AI chat.
Carry structured job data through to final invoicing.
Carry structured job data through to final invoicing.
See pricing, scope, and demand patterns across your network.
See pricing, scope, and demand patterns across your network.
Built for platforms. Adopted by builders.
Faster quoting: Itemized bids generated in minutes from structured inputs, not hours of manual admin.
Less back-and-forth: AI handles routine client questions about scope, specs, and quoted items before the builder needs to step in.
Professional outputs: Builders keep full control of pricing while delivering clearer, more consistent quotes.
Broader workflow utility: Builders can use Iskal for both platform leads and their own direct work.
When builders use Iskal for both platform leads and their own direct work, the platform becomes part of their daily workflow—and retention improves naturally.
Who we are
A founder-led product team focused on the structure behind renovation quoting and delivery.
Christian Johnston
Founder — Product & Job Structure
Focused on turning complex renovation work into clear, usable job structures for customers, builders, and platforms.
Matej Senožetnik
Technical Lead — Data & Platform Engineering
Focused on scalable systems, applied AI, and the data layer behind the product.
Marketplaces solved payments. We solved quoting.
Capture the transaction. Own the data. Scale your marketplace.